Who Should Build

About

Who Should Build

US business playbooks: who pays, who is already doing it, and what it costs to start.

New Business Analysis publishes practical US business playbooks: the problem, who pays, real companies in the space and how they're funded, licences and costs, a step-by-step launch plan, and the tools to run it. We say when a case study needed millions and isn't something one person can copy. Research, not legal, tax or financial advice.

How every story is checked

  1. Research starts from primary sources: filings, company releases, official documentation, papers and government data.
  2. Every person, company, product, place and number needs a primary source or two independent ones before it can appear.
  3. A separate fact-check pass, which did not write the draft, re-checks each name and number against its source. A story that fails is held, not published.
  4. Prices, salaries, scores and rankings carry an "as of" date. Company and lab claims are labelled as theirs.
  5. We never claim hands-on testing we did not do.

Research, drafting and fact-checking are assisted by AI tools working under these rules. Sources are listed at the end of every story.

Corrections

When we get something wrong we fix it and add a dated correction note to the top of the story, saying what changed.

Who writes here